SHI LONDON is a British luxury knitwear specialist offering a unique blend of contemporary knits, evening and ready to wear.
Interweaved with design heritage and innovation since 1980, SHI LONDON designs are archived in the Fashion Gallery of The Victoria and Albert Museum for Avant-garde innovation and changing the look of Scottish Cashmere
Finest Cashmere yarns and fabrics are spun and crafted in their own Scottish factory and London workrooms
SHI the founder
Shi is a British fashion designer and Central Saint Martins School of Art & Design alumni. Upon graduation, Shi launched a line of silk jersey evening wear, transitioning successfully into the ultimate luxury knitwear, Cashmere.
1984 - Shi presented a complete women’s ready-to-wear collection to critical acclaim. The collection of generous bias cut skirts and draped sweaters with its long-long cape are in the Fashion Gallery of The Victoria and Albert Museum.
1988 – Credited for popularizing the ‘Batwing’ sweater, the Chinese tiger adorns an enormous loose and languid shape.
1991 - For the first time in history a British designer, Shi, was chosen to show her collection on the Igedo fashion show in Dusseldorf.
Found not far from arguably Scotland’s most famous city, Edinburgh, with it’s ancient, tumbling architecture, sloping streets and majestic views. SHI LONDON established its workshops in 1980 in an abandoned farmhouse.
Many design revolutions later we still source the finest quality yarns available. We produce for the top stores in the World as well as continue to fulfill bespoke and made to order requests from customers.
In the 1980’s the Scottish manufacturing landscape was still stuck in twin-sets and golf sweaters. Shi observed that nothing had changed in the Cashmere industry between the 70’s and 80’s and that women like herself owned every permutation of Cashmere design made available to them.
It was time for innovation.
Shi took a trip to Scotland to visit the established factories – explaining what she felt the industry needed and how she wanted to produce new designs. Shi’s ideas were deemed extreme and not cost effective.
Determined to bring innovation to the Scottish Cashmere landscape, Shi turned an abandoned farmhouse into her own factory and assembled a fine team of knitters, persuading them to jettison 100 years of tradition out the window.
SHI LONDON introduced its first collection in 1980 to critical acclaim, successfully turning the classic idea of Cashmere on its head.
Soon, every Scottish factory created a designer collection and division.
SHI LONDON designs are archived in the Fashion Gallery of The Victoria and Albert Museum for Avant-garde innovation and changing the look of Scottish Cashmere.